The Story:

Reebok unleashed the Most Extra Collection, sparked by the energy of the Ghetto Visionary project! Our mission? Craft an electrifying digital campaign inspired by the trailblazers—athletes, musicians, and other public figures—who proudly flaunt their true selves. This collection is more than just apparel; it's a narrative that shouts, "Embrace yourself, no holds barred!" And in the spirit of breaking norms, we concocted the epic tale of Athletes vs. Mathletes for this Campaign . Get ready for a journey where being authentically you is not just encouraged but celebrated in the most extraordinary way!